In 2017, as a Creative Strategist, I revitalized a music-driven video series by identifying exceptional emerging artists and collaborating closely with their teams to bring each performance to life. Acting as both producer and creative director, I led the project end-to-end—from talent scouting and concept development to on-set production and post-delivery. The series lived at the intersection of music video and live performance, designed to create cinematic, emotionally resonant experiences that celebrated artistry and authenticity.